New Partnership Venice Beach FC & DFNS

Venice Beach Football Club is excited to announce a new partnership with the global footwear & apparel care leader DFNS. Driven by sustainable innovation and increased consumer demand for more ethical goods, DFNS is leading the way with unique, eco-friendly solutions that help you get more from your gear. Outside of making fantastic products for some of the top leagues and teams throughout the world, DFNS is committed to leveraging the power of sport at the grassroots level. They believe “Sport has the power to build communities and drive sustainable behavior”. DFNS Founder, Arthur Van Der Kroft, says “Coming from The Netherlands, football is in our veins, so we’re thrilled and humbled to partner with VBFC - an organisation that lives and breathes the sport and does so much for their community”.

This year, VBFC will be integrating DFNS products and technology into the club to help educate our players and community on the importance of sustainability. As footballers, we all know that boots are expensive and fragile. Taking care of your boots seems something like a lost art compared to previous generations. Finding ways to reduce our environmental impact might not be so intuitive, but the products DFNS are creating allow us to be more intelligent with our consumption and to take better care of the boots and gear we play with. 

DFNS and Venice Beach FC is a natural fit, with both sharing a commitment to community and the environment. Venice Beach FC is dedicated to creating a positive impact in their community through football, while DFNS provides practical eco-friendly solutions for maintaining your gear. It’s an important step towards a more sustainable future, enabling us to teach our youth the habits of taking care of the tools you have as an athlete. We’re really looking forward to some exciting projects this year and working together to inspire community football clubs around the world to take their own initiatives on environmental impact and sustainability.

For more information about DFNS and Venice Beach FC's partnership, visit their websites or follow them on social media.